Busiess Edge With Nanky James

Good morning my great people, especially entrepreneurs, business owners and aspiring entrepreneurs.

First of all, we must thank God almighty for making us see another week with hopes of brighter days ahead.

In the past one week, Plateau State has faced an unprecedented waves of terror attacks where hundreds of our people, relatives and friends have been killed, while whole communities have been destroyed and our people displaced.

While we pray for God to take control, we must not forget the fact that life is for the living and we must continue to thrive to do our best and leave the rest to God.

And in our quest to continue to empower our people in the face of the harsh economic climate Nigeria has found itself, we bring you another small business you can do with little capital to become a sustainable person instead of waiting for non-existent jobs.

Today on Business Edge, we will be dealing with small scale Tomato Paste manufacturing.

We all know that tomatoes are essential for every home, hotels, caterers, restaurants, eateries, and companies that produce some specific food items.

And as such, the place of this very key ingredient cannot be over emphasized.

Now, let’s delve into the tips that will guide you in the Tomato Paste Business.

Like we always say, starting a business is not rocket science if you have the right mindset, zeal, dedication and the will to make it work.

That is the first step. Then the capital is the added source you need to propel your chosen business.

Making and selling tomato paste locally can indeed be a lucrative venture you can start with a capital as low as One Hundred thousand naira (#100,000) only.

How is that possible, you ask?

Just be patient my people.

In Plateau State, we know that getting the tomatoes is easier and cheap especially between the months of February to May, so sourcing for the raw materials will not be too much of a stress. In local government areas like Mangu, Bokkos, Pankshin, Riyom, Barkin Ladi, Bassa, and a host of others, tomatoes can be gotten at very price during that period.

Now after getting your source of supply, let’s now dive into the real business of making the paste.

Here’s a step by step business training guide to help you get started.

Market Research:

Study the local market demand for tomato paste. Identify potential customers, such as households, restaurants, and food manufacturers.

Analyze competitors in the area. Understand their products, pricing, distribution channels, and marketing strategies.

Business Plan:

No business can survive without a strategic plan, so you have to take this as a key component of your business strategy as it will give you an added edge.

Develop a comprehensive business plan that outlines your objectives, target market, pricing strategy, production process, marketing plan, and financial projections.

Include information about sourcing the tomatoes, production equipment, packaging, and distribution logistics.

Product Development/ Packaging:

To get the best from your finished products, you must source for high-quality tomatoes suitable for making tomato paste.


Step 1 – Wash the tomatoes thoroughly, add some quantity of salt and boil for three minutes.

Step 2 – Blend the tomatoes to a very smooth paste.

Step 3 – Pour the blended tomato in a pot and boil till all the water is dried, but be careful not to let it get burnt.

Step 4 – Bring the boiled tomato down from the fire and let it cool for a considerable period, before scooping into your already prepared and washed glass jars till full, but leave at least an inch to the brim. Seal the jar properly with the cap.

Step 5 – Put the tomato filled glass jars in a pot of water till it is completely submerged. Boil again for about 10-15 minutes.

Step 6 – Bring the jars out of the  water and allow them to cool off completely.

Step 7 – Store in a cool, dark place like a cupboard, away from light.

Also, you should use glass jars like BAMA mayonnaise jars with twist on.

Ensure that you refrigerate, once a jar has been opened.

Distribution and Sales:

Identify suitable distribution channels, such as local grocery stores, supermarkets, restaurants, or direct-to-consumer sales.

Build relationships with wholesalers, distributors, and retailers to expand your reach.

Implement effective sales and marketing strategies, including online platforms, social media, and traditional advertising.

Advertise with PlateauWatch.com on all our platforms.

Stay updated on any changes in regulations and adapt your processes accordingly.

Finally, remember that building a successful business requires dedication, persistence, and continuous improvement.

Stay informed about market trends, innovate your product, and adapt your strategies to meet changing customer preferences. Good luck with your venture!

Till we meet again next week, stay blessed.

Contact Nanky James on 07084701522 for your business mentorship, training and practical advice on how to start and manage your business.

See you next week for another exciting Business Tips.

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