Everyday Money, a fintech startup based in Lagos that provides an alternative way for individuals to manage their finances, announces the signing of renowned celebrity Blaqboi as its brand ambassador. This strategic partnership aims to drive the app’s adoption, attract new users, and showcase the benefits of its fintech solution.
Blaqboi, a.k.a. Victor Panwal, is a prominent figure in the entertainment industry who came to limelight at the Big Brother Titans TV show this year. His partnership with everyday money will enable strong ties with Everyday Money’s target audience, Gen X, Gen Z, and Millennials, who he has been able to connect with through his content across the new media.
Through this collaboration, Everyday Money seeks to leverage Blaqboi’s credibility and universal appeal to reach a wider audience by creating content that resonates with everyone and reflects a diverse range of interests.
“We’re excited to welcome Blaqboi as our brand ambassador, and are positive of the outcome” said Retnan Daser, Founder of Everyday Money. “Blaqboi’s exceptional talent for crafting engaging content aligns with our strategy, and this collaboration is poised to captivate our target audience and drive significant growth for the app — I just want to ‘sell market’ ” , he added.
Blaqboi expressed his enthusiasm for the partnership, stating, “Financial literacy is crucial for individuals and since budgeting is the basis for people to achieve their financial goals, I am confident in the the mobile app and excited to collaborate with Everyday Money” he further added that Everydaymoney is a fintech company that is truly making a difference in the lives of its users. “I believe EverydayMoney’s innovative solutions and commitment to alleviate financial fragility in Africa align perfectly with my values, and I am eager to contribute to the company’s success.”
Blaqboi will be expected to engage in various promotional activities, including social media campaigns, interviews, public appearances, and content creation, to promote the EverydayMoney app. He will also participate in Everyday money’s events, webinars, and media opportunities to share his personal experiences with EverydayMoney and its impact on his financial well-being.
The app can be downloaded from their website at www.everydaymoney.app and on Play Store and App Store.